Opening Chapter 3

That's right... time to open "Chapter 3" which is the Business Strategy Leadership portion of the programme - here in this reflection blog.

Anyway many thanks to the case studies... I just can't help but be more "aware" whenever I see a Gillette razor (which I use), or hear of the Bic shaver adverts playing on the radio. How such "simple things" we take for granted - are actually part of a deeper and intricate "strategy war". Interesting :)

I pretty much have an idea of what I want to cover for the assignment - just need a bit more time to put my thoughts together and sort things out.